ART DIRECTION

When I was brainstorming with Director, Won Jang about this music video he jokingly said, “man, it would be hilarious if you were baking and ended getting cake thrown at your face.” I’ve never seen a video like that before so I felt it was a good idea. On the surface the baking seems unrelated to the message of the song. However when you dig a bit deeper you realize that it’s represents the story of a man who feels unappreciated by his girlfriend.